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Blue Apron Bought BN Ranch: Who are the Winners and Losers in this Deal?

April 5, 2017

Last week, meal-kit delivery company Blue Apron bought BN Ranch, a network of grass-fed cattle ranches and heritage turkey growers in California and New Zealand. Career rancher and sustainability entrepreneur Bill Niman launched BN Ranch in 2007, a “back to basics” move after he sold off his hyper-valuable Niman Ranch brand to Natural Food Holdings (who in turn sold it to Perdue…yes, that Perdue). 

There are some definite winners and losers in this deal, so let’s take a look. 

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