Running a Small Business Through the Lens of Sustainability

May 3, 2017


I haven’t written anything on A New Lens in about three weeks, and there are two reasons for that.

  1. I’m going to be a dad in October, which has me in parental prep-mode as Erin and I gear up for the best and most exciting thing to hit the internet since Kim Kardashian broke it.
  2. I started a new job as COO of Broth Baby, a small bone broth company based out of Oakland, CA.

Most friends who I’ve told about this looked at me with screwed up faces, their thoughts generally ranging from “who would put you in charge of a company?” (fair question) to “wait, what’s bone broth?” (read up).

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Food Lifestyle Science

We’re Wired to Eat, So Why Are We So Worried About Food?

April 7, 2017

Food anxiety seems to exist everywhere now. Guilt over eating the wrong things, obsession over sticking to methods that have worked for you, friction when your diet disagrees with someone else’s. That’s ironic, of course, because eating is such a biologically fundamental behavior. The rest of the animal kingdom does it without issue. It seems we’re wired to eat, so why are we so worried about food?

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Featured Meat Sustainability

Blue Apron Bought BN Ranch: Who are the Winners and Losers in this Deal?

April 5, 2017

Last week, meal-kit delivery company Blue Apron bought BN Ranch, a network of grass-fed cattle ranches and heritage turkey growers in California and New Zealand. Career rancher and sustainability entrepreneur Bill Niman launched BN Ranch in 2007, a “back to basics” move after he sold off his hyper-valuable Niman Ranch brand to Natural Food Holdings (who in turn sold it to Perdue…yes, that Perdue). 

There are some definite winners and losers in this deal, so let’s take a look. 

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Article of the Week Meat Science Sustainability

We Joined the Speak Up for Blue Podcast to Talk About Meat and Sustainability

March 31, 2017

Today, I joined the Speak Up for Blue podcast to talk about the role of the meat industry in climate change and sustainability. This is such a tough topic to talk about, but it really was a pleasure to jump onto the podcast and take a crack at it. There are so many ways that food and eating intersect with sustainability and climate change, and it’s hard not to want to talk about everything.

Andrew and I had a great conversation, but it’s one that we want you to continue with us: what resonated with you, and what else do you wish we covered in discussing the role of meat in climate change and environmental sustainability?

Featured Lifestyle

Is It Time to Move Beyond “Leave No Trace”?

March 30, 2017

As spring emerges across our landscape, California is alive. Lush, rolling hills give way to spectacular wildflower displays. The cows are certainly happy with the green grass pastures north of San Francisco. Even the biting wind coming off the Pacific feels a little milder these days.

As the local ecology transitions, my mind turns to getting back outside. I’ve been holed up and pretty sedentary this winter for any number of reasons. Writing for this blog is certainly one. I work from home twice per week, a recipe for pajamas and bed-desk. Three days a week, I’m out working at the farmer’s market, my dose of abundant fresh air delivered in spades. That’s nice, but it’s work, and it all happens on a flat-top. My feet crave dirt, my ears listen for silence.

In the past, that has meant getting out on the trail: hiking, camping, finding my way to the ocean. And with that, the necessary research into trail maps, campsites, overnight permits, fire guidelines, trail food, and the first commandment of avid hikers: Leave No Trace.

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